Answer:
1. A proposal is an essential marketing document that helps cultivate an initial professional relationship between an organization and a donor over a project to be implemented. ... Hence, a proposal facilitates appropriate words for the conception of an idea.
2.. Imagine you are an executive in an organisation reading a proposal for a project. You are being asked to invest some money, time or other resources. The biggest question in your mind will be: “How will this project help my organisation?”
So your proposal should explain what investment will be required and, more importantly, how the deliverable of the project will make possible great benefits to the organisation. Benefits include increased income, greater sales, lower running costs, reduced risk, reduced waste and more motivated staff.
If your case for benefits is sound, you only need to show that your executive can have confidence in your ability to deliver.
