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e thing is clear though: taking a proactive approach to collecting customer feedback ensures you never stray too far from the needs of your community, even as those needs evolve.
Feedback is a powerful guide that can give your leadership team insights that chart a path forward for every part of a company — from product through UX and customer support. That’s especially important when it comes to customer satisfaction.
In this blog post, we break down 7 ways to collect customer feedback. Here’s everything you need to know about the different methods at your fingertips.
Prefer to watch a video instead? Check out this webinar on turning customer conversations into actionable product insights, featuring Mathew Patterson of Help Scout, Jake Bartlett of Atlassian, and Mary Jantsch of Tuff.
What is customer feedback?
Customer feedback is the information, insights, issues, and input shared by your community about their experiences with your company, product, or services. This feedback guides improvements of the customer experience and can empower positive change in any business — even (and especially) when it’s negative.
Why is customer feedback important?
Customer feedback is important because it serves as a guiding resource for the growth of your company. Don’t you want to know what you’re getting right — and wrong — as a business in the eyes of your customers?
