the salesperson or others in the company phone the customer from time to time with suggestions about improved product use or helpful new products. 3. the company works continuously with the customer and with other customers to discover ways to deliver better value. 4.Is the development of an ongoing connection between company and its customers. The relationship involves marketing communications, sales support, technical assistance and customer service. Customer relationship is a big part of marketing. Relationship marketing is an interaction with current customers and potential ones. 5. the salesperson phones the customer a short time after the sale to check whether the product is meeting the customer's expectations. The salesperson also solicits from the customer any product improvement suggestions and any specific disappointments. This information helps the company continuously to improve its offering.
