Directions: Match the description in Column A with the correct propaganda technique in Column B. Write your answers on a separate sheet of paper. Column A Column B a. Transfer 1. buying a product because everyone else uses it a b. Glittering Generalities 2. feeling comfortable with a product because it is intended for simple people like you 3. just showing the good characteristics of a product c. Card Stacking d. Name-Calling e. Bandwagon 4. using appealing words to describe someone or something 5. using a product because it is associated with another idea, tradition, or belief that you already like f. Testimonial g. Plain Folks 6. buying a product being endorsed by a famous person 7. using negative descriptions against the product 11
