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What do you think are the advantages and disadvantage of online selling during this pandemic ?
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Benefits of selling online
Selling online has a number of advantages over selling by traditional methods, including:
- Making savings in set-up and operational costs. You don't need to rent high street premises, pay shop assistants or answer a lot of pre-sales queries.
- Reducing order processing costs - customer orders can automatically come straight into your orders database from the website.
- Reaching a global audience, thereby increasing sales opportunities.
- Competing with larger businesses by being able to open 24 hours a day, seven days a week.
- Being able to receive payment more quickly from online transactions.
- Improving your offerings using the data gathered by tracking customer purchases.
- Using your online shop to showcase your products to existing customers.
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Disadvantages of Online Selling
While selling online has its advantages and benefits, it equally has added disadvantages. Few of which, as a business owner, need to be aware of before you switch online.
《 No Room For Trial And Error 》
↪Users who shop online are virtually seeing your product. They have a pictòrial representation of the product will look, however, they do not know if they will receive the same or not. While some companies are true to their display, some mistake and fool their customers. This paves the way for negative reviews, eventually losing a customer’s trust in online selling.
《 Rise In Competition 》
↪eCommërce is global and any consumer from any part of the world can buy from any seller of their choice. This means that the competition with the eCommërce industry is not just engaging consumers, rather staying ahead of other sellers as well. The industry has taken a leap since the last decade. New advancement s in technology and the fully automated feWìth e-commerce not only potential customers increase, but also direct competitors.
《 No Personal Shopper Assistant 》
↪While online selling definitely has been a boon because of the ease and convenience of shopping, one thing that it lacks is personal shopper assistant. Physical stores have a salesperson that guide and advise the cutsomers of what kind of product is available based on their needs and demands. However, online stores do not have the same pathway to purchase.
《 Lack Customer Loyalty 》
↪Another major disadvantage of online selling is that a certain population still lacks confidence while shopping online. The major reason is online payment methods and transfer of personal information. Since everything is internet-based, remote shoppers face network issues. This paves the way for failed purchase transactions, the amount debited yet not received by the seller or payment stuck halfway through. Also, there is a chance for misuse of personal information.
Additionally, customer feedbacks play a major role in purchase behavior. one negative feedback and customer has lost its trust in you.
《 Delay in Delivery 》
↪Every eCommërce seller needs an effective shipping solution. Without which, a delay in delivery backfires customer satisfaction. Moreover, along with the delivery time and date, handling the product without any damage is the key. If the customer fails to receive what they have demanded for, they are dissatisfied.
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